Itchy Dog Deodorising Shampoo 250ml

Itchy Dog Deodorising Shampoo (250ml)
A gentle, pH-balanced shampoo made for scratchy, sensitive skin. Itchy Dog Shampoo uses oatmeal + aloe vera to comfort the skin while mild, coconut-derived cleansers lift dirt without stripping natural oils. Lightly scented with lavender, cedarwood and chamomile to leave coats fresh—not perfumey.
 
Why buy this shampoo
Soothes irritated skin – with oatmeal (Avena sativa) and aloe vera to calm and comfort.
Kind to skin barrier – pH-balanced, SLS/paraben-free; gentle for regular use. 
Fresh, natural aroma – subtle lavender, cedarwood & chamomile essential oils. 
Ethical & eco-minded – vegan, cruelty-free with biodegradable ingredients and recyclable packaging; eco screw-cap and reusable pump options.
 
Who it’s for?
Ideal for dogs with occasional itch or post-adventure grime, and for guardians who want a mild, non-stripping cleanse that supports comfortable skin. Suitable from 12 weeks+ (patch test on very sensitive dogs). 
How to use
Wet coat with lukewarm water. Massage a small amount through the fur, avoiding eyes and mouth. For extra comfort, leave the lather on for 2–3 minutes before rinsing thoroughly. Towel dry. (A shampoo brush helps even distribution.) 
Scent profile
Calming, clean herbal notes from lavender, cedarwood and chamomile—noticeable but never overpowering. 
Ingredients (INCI)
Aqua, MIPA Laureth Sulfate, Decyl Glucoside, Cocamidopropyl Betaine, Aloe Barbadensis Leaf Juice, Glycerine, Phenoxyethanol, Ethylhexylglycerine, Sodium Chloride, Lavandula Angustifolia Oil, Citric Acid, Avena Sativa, Cedrus Atlantica Bark Oil, Simmondsia Chinensis Seed Oil (jojoba), Matricaria Chamomilla Oil. 
Good to know
Bottle size: 250ml recyclable bottle.
Free-from: SLS, parabens; no heavy synthetic perfume. 
Ethics: Vegan, cruelty-free; biodegradable ingredients. 
If irritation occurs, discontinue use and seek advice (especially with very sensitive skin). 
FAQs
Is it suitable for puppies?
Yes—12 weeks+. Use a small amount, rinse thoroughly, and patch test first on very sensitive pups. 
Will it help with post-itch comfort?
It’s formulated with oatmeal and aloe vera to soothe while cleansing; it does not medicate or treat disease. 
Pump or screw cap?
Choose the recyclable aluminium screw-cap (lowest plastic) or add a reusable 24mm pump to keep and reuse. 
Bath-shy dog?
Add a bath-safe lick mat: stick it to the tub, smear a pet-safe spread, and keep your dog calmly focused while you shampoo. Always supervise and remove after use.